Selling Desire: PPC Strategies for Luxury Brands
Luxury retail operates on a different set of rules than mass-market commerce. It is not about price; it is about desire, exclusivity, and brand narrative. When selling high-end fashion, jewelry, or decor online, a text ad simply cannot convey the necessary emotion. You cannot sell a $5,000 handbag with a headline that says "Buy Now." You need to show it. Visual advertising is the native...